Privacy Policy - Greatyarmouthlive

Great Yarmouth Live is committed to protecting your personal data, respecting your privacy, and ensuring transparency in how we collect, use, and safeguard your information. This Privacy Policy outlines our principles, practices, and obligations under applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).

1. Commitment to Privacy and Data Protection

At greatyarmouthlive.com (“Website”), we value your trust and are dedicated to processing your data fairly, lawfully, and transparently. This Privacy Policy underscores our privacy-first approach and highlights how we handle and protect personal data collected through our services.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all personal data collected through your use of our Website, mobile applications, digital platforms, and other services offered via greatyarmouthlive.com. Great Yarmouth Live is the “data controller” of your personal data, which means we determine the purposes and means of processing such information.

For privacy-related queries, please contact us at [email protected].

3. Categories of Data Processed

We process the following categories of personal data:

– Usage Data: Includes information about how you use our Website such as browser type, IP address, pages visited, session duration, and referring websites.
– Account Data: Consists of information you provide when registering or updating your account, including your full name, address, email, and telephone number.
– Profile Data: Contains details about your preferences, purchase history, browsing behavior, interests, and demographic information.
– Communication Data: Captures information from inquiries, support tickets, emails, and other communications exchanged with our team.
– Technical Data: Encompasses your device type, operating system, browser settings, and other technical attributes used to access our services.
– Transaction Data: Records details associated with purchases or subscriptions, including payment metadata, delivery address, billing details, and product selections.
– Preference Data: Includes marketing consents, newsletter subscriptions, and information on interests or product categories you opt to follow.

4. Legal Bases for Processing Personal Data

Under GDPR, we rely on one or more of the following legal bases for processing your data:

– Consent: Where you have provided explicit consent (e.g., subscribing to newsletters).
– Contract: Where data processing is necessary for the performance of a contract (e.g., delivering purchased services or providing user account access).
– Legal Obligation: Where processing is required to comply with applicable law.
– Legitimate Interests: Where processing is in our legitimate business interest and does not override your fundamental rights (e.g., analytics for website optimization, fraud prevention).

For data subjects protected under CCPA, we do not sell personal information and only use data as described in accordance with the permissible purposes defined within the regulation.

5. Your Rights

Under GDPR and CCPA, you have several important rights with respect to your personal data:

– Right of Access: To request a copy of the personal data we hold about you.
– Right to Rectification: To request correction of inaccurate or incomplete data.
– Right to Erasure: To request deletion of your data under certain circumstances.
– Right to Restriction: To request that we limit the processing of your personal data.
– Right to Data Portability: To request to receive your personal data in a structured, machine-readable format for transmission to another controller.
– Right to Object: To object to processing carried out on the basis of legitimate interests or processing for direct marketing purposes.

To exercise your rights, email us at [email protected] with your request and appropriate verification details.

6. Security Measures

We implement robust technical and organizational measures to ensure data security and integrity. These include:

– Encryption of data in transit and at rest using industry-standard protocols
– Role-based access controls to limit unauthorized data access
– Regular security audits and system monitoring
– Secure system backups and recovery procedures
– Staff training on data protection and confidentiality obligations

7. International Data Transfers

Where we transfer your personal data outside of the European Economic Area (EEA) or other jurisdictions with strong data protection laws, we apply appropriate safeguards. These may include:

– Use of European Commission Standard Contractual Clauses (“SCCs”)
– Transfer to jurisdictions with an adequacy determination
– Binding corporate rules or supplier commitments ensuring equivalent safeguards

8. Data Retention

We retain your personal information only for as long as necessary for the purposes for which it was collected:

– Account Data: Retained while your account is active and up to 3 years thereafter
– Transaction Data: Retained for financial and legal compliance for up to 7 years
– Communication Data: Stored for up to 24 months after last interaction
– Usage and Technical Data: Retained for analytical purposes for up to 18 months
– Marketing Preference Data: Retained until you withdraw consent or update your preferences

Data will be securely deleted or anonymized when retention is no longer required.

9. Cookie Policy

We use cookies and similar tracking technologies to improve your browsing experience and the functionality of greatyarmouthlive.com. These include:

– Essential Cookies: Necessary for website core functions such as login authentication and session management
– Functional Cookies: Enhance performance and remember user preferences
– Analytical Cookies: Collect aggregated data to understand user interactions and optimize site design
– Performance Cookies: Measure the effectiveness of our community engagement and marketing

10. Cookie Management and Compliance with GDPR & CCPA

When you visit greatyarmouthlive.com, you are provided with a cookie banner and consent management tool allowing you to control which categories of cookies are enabled. You may update your preferences at any time via the Cookie Settings page.

Under GDPR, certain analytic and marketing cookies require your affirmative consent. Under CCPA, you have the right to opt-out of data sharing that may be construed as a sale. We honor relevant browser-based and platform-specific privacy signals in accordance with applicable laws.

11. Special Protections for Children Under 13

We do not knowingly collect or process personal data from children under the age of 13. If you are a parent or guardian and believe your child has provided us with data without your consent, please contact us at [email protected], and we will take appropriate steps to delete such data promptly.

12. Policy Updates & User Notifications

We may update this Privacy Policy periodically to reflect changes in legal or regulatory obligations, operational procedures, or privacy best practices. Updates will be posted to greatyarmouthlive.com, and where materially relevant, we will notify you via email or Website notices. We encourage users to review this Policy regularly to stay informed about our data handling practices.

13. Contacting Us

For questions, concerns, or requests related to this Privacy Policy or the manner in which we process your personal data, please contact the Great Yarmouth Live team at:

Email: [email protected]

We are fully committed to upholding your privacy rights and complying with all applicable laws relating to personal data. Please reach out at any time with privacy-related inquiries or to exercise your rights.